Keystone is monumental

By Leslie Silverman


With over 33,000 views and 484 shares, Keystone’s new promotional video is being well received by social media sites and the community at large.

The video features over four minutes of heart pounding, thrill seeking and down home fun that can be had in Keystone or surrounding areas of the Black Hills.

Scenes of rock climbing, panning for gold, glamping, glassblowing, playing mini golf, riding scooters, ziplining, alpine sliding, helicopter touring and of course visiting Mount Rushmore are just a few of the shots captured in the video created by Grant J.T. Holub of Black Hills Video.

The film is currently displayed on the Keystone Chamber of Commerce Facebook page.

Holub, a 2012 graduate of Black Hills State University, created a similar video for Lead in 2016. For the Keystone project he was given a few guidelines: make a video approximately three minutes in length that features 40-50 attractions in the Keystone limits or within a half hour drive.

“Everyone knows Mount Rushmore,” said Rick Brandfas, Keystone Town Board president.

The goal of this campaign is to “show the diversity and attractions we have.” While Holub’s favorite part of filming was the helicopter ride, which took him above Mount Rushmore and the Cathedral Spires, he also thought the glassblowing was “really cool.”

“They were excited to have me there,” he said. “I was there for like an hour and half. Then it started hailing.”

Paid for in part by the bed and booze tax, making the film required many unique challenges.

While the normal permit to film at Mount Rushmore was waived since the video is for the town of Keystone, Holub could not avoid a 3 a.m. wake up to capture the film’s opening, a poignant sunrise sequence from the top of Little Devil’s Tower.

It was the filmmaker’s initial hike up the formation and thought it was “really cool that you can see Harney and the spires.”

He also went rock climbing for the first time, climbing Spire Two in Custer State Park in order to capture the rappelling shot the video features.

Holub got the opportunity to film the longest slackline in South Dakota, spanning 430 feet in length and secured 300 feet high above the Cathedral Spires trail.

The sequence was filmed by drone, for which Holub is licensed to fly.

Holub didn’t capture everything he wanted. He missed out on horseback riding at the Kampgrounds of America.

“There’s probably a handful or more that I didn’t do,” Holub said. “I put a lot into the four minutes I did and it’s all within a half hour of Keystone.”

The project took four months to complete, with most filming taking place in late August.

“I didn’t know what it was going to be like. I got a little over eight hours of footage and it took a couple of days to find a good song and cut the footage down,” said Holub about the filmmaking process.

Holub is “very pleased” with the response from Keystone leaders who reached out favorably to the talented filmmaker soon after viewing the film.

“The audio was complimentary,” said Brandfas of Holub’s work. “It was spot on.”

Holub hopes the movie gets picked up by a travel site or blog creating more buzz for the project and the town of Keystone.

“I’ve been a lot of place sand I tell them I’m from South Dakota and they think it’s funny I guess,” he said. “But South Dakota is really cool.”